The truffle has been highly prized since antiquity; the Romans believed it was the food of the gods and an aphrodisiac. White Truffle is the most expensive, rare and sublime of the truffle species. The most prized of these comes from Piedmont in Langhe, around the town of Alba with its annual Truffle Fair. The intensity of the flavour of this tuber is such that 2 to 3 grams are enough to make a simple butter tagliolini or parmesan risotto an unforgettable experience.

Its aura as a rare delicacy has been its hallmark throughout history, adorning the tables of kings, popes, nobles and celebrities.